Turns out we make quality underwear that fits and now we have a full line of styles, from bikini cut to 9” boxers. When our customers started asking us to develop the first boxer brief for women, we went for it. While the shirts sold out and we had zero returns, we wanted an item that wasn’t about a look but was instead about how you feel inside. Knowing we had an instant brand, we knew we needed to find a hero product to build the brand around. They were so excited to see a brand that was for them. But when we launched our Kickstarter to pay for the shirts, we quickly recognized that our name was resonating with women and girls around the world. We chose the name TomboyX because we thought it was cute. I wanted a cool shirt! Like a Robert Graham for women. It’s not really a secret that we love undies, and it’s so nice to know that other people are passionate about them too! What inspired you to create TomboyX? They are dog friendly and have free dog biscuits so Maggie loves going there, too. We love to walk our dog down there, sit outside and sip our latte’s. It’s a woman-owned company called Bird on a Wire. That’s why we wanted to sit down with Fran Dunaway, TomboyX’s CEO and CoFounder, to get the full scoop.Ĭupid’s: Seattle’s obviously known for their coffee, but can you let us in on the best coffee shop in the city?įran: We have a little shop that’s about a mile away via backstreets. TomboyX’s gender neutral undies won’t ride up or fall down when you’re running through the streets this February, but there’s more to the TomboyX story than just comfortable underwear. The following interview was originally published by Cupid's Undie Run.Ĭonsidering it’s called Cupid’s Undie Run, you best believe we take our undie partner seriously.
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